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August 3, 2018

The Ins & Outs of Web Design for Business Owners

Professional quality web design can greatly increase the effectiveness of your website in its role as a virtual storefront for your company. The worst thing you can do is invest in a well-built, mobile friendly website, and not have the proper design elements to make the website stand out visually.

A typical web site visitor will enter and leave a web site in a matter of seconds. Once you have found a great web design company, and you have secured a reasonable price, you can have them get started right away. A thousand times over, unless you want to be closing your doors a lot sooner than anticipated, you will want to make yourself known in cyberspace.

Web Development: Now a Commodity, No Longer "Technical"

By removing the technical barrier, web design is no longer viewed as highly specialized craft, but rather it is now a commodity. With decent content management systems (CMS for short) being commonplace in modern times, web designers are able to experience shocking efficiency – some people don’t realize it because they may be living under a rock! Less things get lost in translation between you and the web designer you work with when it’s made clear that a good CMS allows you to install conversion rate optimization tools like a heatmap in just a few clicks.

Take, for instance. It is the world’s most popular CMS. In WP, simply by using the most up-to-date themes, you’ll get a fully responsive website which means the site is mobile ready. Once the design has been completed your website will be made live and the Search Engines will be notified.

The Importance of High-Quality Web Design

A quality web design company is going to have a lot of experience creating and designing websites that look great and perform great. You control the look and feel, at your own pace, and in your own time. You need to pick up new styles, new techniques, and new constraints every time you sit down to work.

When your company is well presented, so is the company that builds your Web Site. Based on each individual needs, a site is conceptualized, designed, and built from the sketch.

One way to learn many more things about web development is to get it straight from the professionals.

WordPress has been around for a long time as a cost-effective content management system that is built using an open source framework.

A lower bounce rate and higher average time spent on site is a good indication of how potential customers are viewing your site. As the site gets bigger and more complex, the savings for using a pre-built theme are far less and can easily invert.

At the end of the day you want to be comfortable talking to your web developer about your ideas and vision for your website and business. You've got less than 10 seconds to hook your visitors, so grab their attention by being clear, concise and compelling. Small businesses tell their story, often illustrated with photos, to help visitors understand and trust them. By adding testimonials and case studies to your website, you show your website visitors that others have come before them, are happy with you, and trust you. The sooner you start investing in affordable SEO services for your small business, the sooner you will see the benefits.

Wait--what web developer?

What if you find yourself asking, "I need a website designer...?"

When choosing a web design company, you need to look beyond the first person that you talk to. The days of relying on your web developer to make every little change to your website are over, which is great news. In the early days of the Internet, you built a website for your company and assumed most visitors would come through your front door, the home page. Once you have looked at several different web designs, you will have a good idea of where to start. When talking to website designers, go past just looking at their quote and use a critical eye when checking out their website designs. Pay special attention to see if these designs are mobile-friendly—it’s going to be an incredible asset to have a web developer that’s knowledgeable about responsive design, since more than half of the world’s Internet traffic originates from mobile devices.

Image Types for Web Design and Where They're Used

Choose your image formats wisely!

You need to determine which file format is most appropriate for the content of each image you upload. For your convenience, here is a brief explanation of the different file extensions you may come across when working with a graphic designer, and how the file format is used.

  • JPEG: Most everything will become blurry, and only the larger, colourful, more prominent features will be noticeable. The JPEG format is best for scanned photographs or images that require more than 256 colours (GIF files are typically the only ones limited to 256 colours, and in this day and age they are used for looping animations & video clips). JPEG files give good results for large, complex images like most photographs and medical images.
  • PSD (Photoshop) and TIFF: You do not lose any quality by saving a file as a TIFF or PSD. You'll notice your size gets cut approximately in half, and again, a barely perceptible reduction in quality. Adobe Photoshop PSD files generally aren’t directly displayed as images on websites, as they are raw layer-by-layer workspaces used to create images, and hence their file sizes tend to be large.
  • 24-bit PNG (Portable Network Graphics): The PNG-24 format is able to display millions of colors, but also comes with a larger file size. PNG uses lossless compression. Lossless compression happens when the pixels are compressed and decompressed without any loss of image quality, so the image remains the same. The PNG format is best suited for creating high-color graphics or better compressed low-color graphics.

How Do I Make My Life Easier? Implement a Design Policy

A design code is a type of detailed design guidance that is particularly useful for complex scenarios involving multiple parties in long-term development. In order to facilitate the development of a bug-free responsive website, it is essential to carry out a comprehensive documentation of the design and development process. When creating content, think about what will resonate with your audience, and not just how to incorporate a certain keyword. The imagery you select should be relevant to your message, add value, and appeal to your audience.

When you work with a qualified web designer, every detail of your website is meticulously planned, designed, and built to your exact specifications.

Responsive Website Development Tips & Best Practices

A lot of people think the design of a website is solely about the overall look of the site. You do not want to have people commenting on how you have a nice site while not providing any useful information.

Keep this in mind when you link out to external pages: without any description of what you are linking to, readers are forced to visit each and every site to get an idea of what is there. Colors should not be hard on the eyes, and text should be easy to read.

The right website agency can help you in creating an affordable website design that delivers.

By partnering with the right web design company you are putting yourself in the very best position to ensure that your website is a successful one. User Experience (UX) plays a key role in helping visitors use, understand & stick around on your company website. When the match has been made, the generic development process is carried out as described. Applying color to a design has a lot to do with balance, and, the more colors you use, the harder it is to achieve balance. Unlike symmetrical balance, asymmetrical balance is very versatile, and as such, it is used much more often on the web. For many web developers, the most intimidating part of the design process is getting started. Upon full completion of your web design, you may maintain the website on your own. A web development company is primarily concerned with the technical, non-aesthetic side of a website project. When you hire experts to create your website design, you can rest assured that the job will be done well. From fully responsive, mobile ready websites to new e-commerce ventures, you can be sure that you are in good hands.

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