• Making the switch from "analogue" marketing to digital marketing?
• Looking for new ways to get your name out there?
• Thinking of firing your current SEO company?
• Tried search engine optimization yourself, but it doesn't seem to work for long?

Digital marketing broadly means any digital or electronic method of presenting your product or service to new customers. Digital marketing includes the sub-category of online marketing (a.k.a. internet marketing).

Search engine optimization (SEO) is itself a subset of online marketing. It is the process of acquainting Google and the search engines with your business and its website. The goal of SEO: wherever your potential customers are searching, they'll find you, because Google is promoting your web pages to them. And you're not paying them per click to do it.

When Mississauga and GTA business owners want to try search engine optimization, they do 1 of 3 things:

1. outsource it to a marketing company
2. invest in building an internal SEO team, or
3. learn it themselves.

If you're #3, we'll tell you this: SEO may not be totally as it seems. A lot of the big web firms, website design agencies and SaaS companies may say they're teaching search engine optimization, but are you sure you have the complete picture?

For example, it's a necessity to submit your sitemap, and place keywords on your page.

But if they teach you that's all search engine optimization is -- oh, and that you can slap some keywords on your page without competitive data and you'll expect to rank -- ask yourself, are you sure you expect the ranking you seek by doing no more than that!? 

Is there more to SEO Mississauga than meets the eye?

Why, yes there is. We confidently say that after years of SEO work for ourselves and the businesses we help. Successful search engine optimization is a much bigger digital marketing strategy. Let's explain:

Is SEO still relevant in 2023?

No matter what you think, YES! SEO is still relevant in 2023. Used correctly, it is a valid and sustainable way to expand your customer base.

There's an old joke: "The best place to hide a dead body is page 2 of Google." The thing is, Google (and let's not forget Bing and Yahoo) is always changing how it presents information to searchers. They need to adapt to evolving online search habits. Therefore, those who want to get on search results must always evolve and adapt accordingly.

Post-2020 especially, search engine optimization is never the same as it was 1 month ago. One quick-ranking SEO gimmick that works today could be in Google's "graveyard" tomorrow -- heck, maybe even drag your website to that graveyard. That's why it's easy for anyone to say "SEO is dead!"

Meanwhile, there are old SEO strategies that still work. However, as search engines get more complex, one strategy alone could be inadequate to get your business to rank. Your website could have keyword-rich content, but Google and Bing today are sooo much more than just content. They want to see relevant content from you in as many trusted outlets as possible.

Search optimization is a large-scale marketing strategy.

Remember: search engine optimization is about acquainting the search engines with your business and its website. In business, trust is developed and earned. Your customers trust your business; now, you must build that trust with Google, so they give your website public attention accordingly. It widens your business visibility.

When you've experienced that, you realize SEO will stay relevant for as long as web search exists.

Google's Search Quality Guidelines and Webmaster Guidelines have many complex variables. After $500,000+ of marketing education & training over 8+ years, and many, many hours of SEO testing, Triple Agent Digital Media SEO Mississauga has distilled the puzzle of these variables into a simple, evergreen digital marketing formula that has achieved (and continues to achieve) consistent results: helping ourselves (and our clients) gain 10-40%+ search visibility every month.

What is SEO in 2023?

SEO in 2023 is, to us, a three-pronged system: The ABC's of Digital Marketing.

Here's a basic overview of the entire process:

We're like 3 Mississauga SEO agencies rolled into one. That's why we call ourselves Triple Agents.

Is SEO worth the money?

The real question is, "is The ABC's of Marketing worth the money?" The best answer is to see our SEO case studies and results for yourself:

These proven results are the culmination of our digital agency's testing and experience. In fact, our R&D never stops. We belong to 2 exclusive SEO groups that do nothing except testing. Any changes that may be on the horizon, we'll notice quickly and adapt to promptly.

With our digital marketing efforts, your company never gets a search engine optimization strategy that we'd never use on our own business website.

Oh, and let's not forget... we know that search engine optimization (and marketing overall) should be Fun and Exciting! We don't just focus on twiddling with words & code as a means to an end... because words & code are just part of a much larger strategy.

We distill the most important aspects of SEO down to a bare, simple essence of what you need to be WINNING online.

And, if you're a local business, having a competitive advantage for those on their mobile phones scrolling through Maps, too.

Small businesses are the forces that make the world go 'round. We're here to help you be a part of it.

Why wait? Let's get started.