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May 6, 2018

White Hat Link Building Strategies 2020

White hat link building strategies focus on producing high-quality as well as relevant links to the website. Links to your site are among the most important elements you need in order attract organic traffic from a wide variety of searches.

Here's our ultimate guide on how to do it... (we update this frequently, so check back for new strategies on how to build backlinks...)

One SEO technique you should employ is to use appropriate social media sites to publish links to fresh content on your site. When you’re placing links, relevancy is key: you’d rather place links “naturally” as if you were writing like any normal human writer, incidentally or complementary to the text, rather than make it look like you’re creating links for the sake of creating links – which can be suspicious to Google.

A good content marketing strategy is required for an effective SEO strategy and vice versa.

Outreach for White Hat Link Building

What most people don't understand about decent search engine optimization is you need to give the Google algorithms what they want. In 2020, Google's focus is providing fresh, interesting highquality content to those who ask for it. A good Outreach strategy is one of the most effective ways of enhancing your SEO.

One way to increase the number of quality back links to your website is to identify and reach out to other websites that appear in the top search results when you search for related keywords.

The things your visitors like about the site will always be the main things Google cares about.

You need the deeper knowledge found in White Hat SEO to create a winning advantage. In case you're wondering what "White Hat SEO" is -- it's about making sure your optimization is not too spammy (because people hate spam -- and good SEO doesn't have to be spammy!) -- something we'll get more into later in this article.

Inbound links to your website are an important part of determining how popular a website or a web page is.

The Importance of Relevant Social Content for SEO

Quick! Guess a safe, effective way of acquiring quality links.

That's right... it's using social media to your advantage. As internet marketers, we know that using social sites in the right way WILL expand your visibility in front of the people who want to search for you. They also expand your credibility. This is a by-product of white hat link building.

A successful social media channel can help establish your brand and create an online presence that will translate to more consistent and reliable buyers. You want your emails and social posts to seem relevant and timely instead of generic so it is important to create content based on what is happening in that moment. You simply create a unique, interesting, and useful piece of content for your target audience.

When you decide to begin a social media marketing plan it is a good idea to research and consider the best methods to achieving your goals. Data analysis can help make your social media strategy as strong as possible because you can learn how to develop more effective tactics over time.

Guest Blogging and High Quality Content Are Great for SEO in 2020

The practice of guest blogging is becoming a very popular tool for creating quality backlinks in organic SEO and web presence optimization.

The best blogs to guest blog for are the ones that can send you traffic. Most blogging platforms let you run a photo blog just fine, but it is best to choose one that has features you are looking for. A theme designed for photo blogging is not the same as that for regular blogging as the former would have different needs.

There can be many more solid, logical reasons that website owners and bloggers choose to go for guest blogging. You want people to read your guest content, click on your link and visit your landing page or blog.

Next time you are developing a page, consider what looks spammy to you is probably spammy to Google. Google views your website as more valuable than others if you have many backlinks from authoritative websites (often, they're real businesses with business listings in social media and beyond).

Backlinks refer to outside domains pointing links back to your website or pages on your website. When you put together a website, especially in certain niches such as law, there are several pages that you should have no matter what other content you decide to include, because they make your website look authoritative and trustworthy in Google’s eyes – an important SEO ranking factor.

As you do an SEO audit of your site's content, you usually look at a variety of metrics like traffic, backlinks, etc. To increase the traffic on your website, you should stick to the strategy of consistent provision and distribution of original content on your site. Without proper SEO, when people search for the topics you write about, your website will not appear in the search results, and you will miss out on all that traffic.

The Google search engine features a function called Google Suggest or Autocomplete, which provides suggestions to the users to complete the query they begin to type. Expanding on Google Suggest, Google Instant launched in 2010, displaying search results live while a query is typed. Google Instant was discontinued in 2017 for the search experience to be more in line with increased mobile device usage (more than 50% of Google searches are on mobile devices).

The search engines give you importance to your rankings of the quality and quantity of links coming inbound to your website from other sites online. You can post daily as well, just make sure you do not compromise quality in the name of quantity, since the latter does not count as much as the former in the new world of SEO.

Good content is the key to attract website traffic, and search engines rank websites and blogs with good content higher than their peers. The reason why you should create links is to drive traffic to your website, ranking is next. By siloing your website, either through links or by grouping together related sets of on-page content, you are making search engines task of indexing your website easy.

SEO Outside Google: Is SEO on Bing and Yahoo a good idea?

Yes… it’s a good idea to do SEO on Bing in addition to Google. But not Yahoo.

Because Bing is smaller than Google, you will have less competition, and you might be able to get higher search engine rankings faster. With Bing, depending on the niche, you’ll still be able to capture 20-33% of the market share, so don’t sleep on it!

True, you may be able to get similar results from SEO on Yahoo because it is also less competitive than Google… but Yahoo’s market share is next to nil.

Believe it or not, Bing just came up in the marketplace from behind Yahoo. It just goes to show how good a reach Microsoft has in their marketing efforts.

Analyzing Your SEO Link Building Strategies in 2020

In some cases, you could get very little SEO benefits for all of your efforts and time spent. Even if your current SEO methods are proving positive results, you should always be analyzing your data to see what can be improved, because nothing is ever perfect. The more specific you are when articulating your plans and goals, the closer you will be to achieving them. After your goals have been established, you will be able to measure how successful your content SEO strategy is. A lot depends on the quality of your website and work that was done optimizing it for search engines.

What Is Link Building and What Does It Mean?

Link building means to build links back to your web page from other blogs or websites, also known as backlinks.

Link building is one of the most important SEO strategies, and it has been from the very beginning, because it was one of the core tenets of Google’s original patented PageRank algorithm going back over two decades.

Granted, just because building links is important doesn’t mean you should ignore all the other SEO strategies such as on-page optimization, social media branding and content. For Google to like you best, it’s necessary to consider all ranking factors in your strategy. But overall, getting authoritative and relevant backlinks to your site is still of high priority, whether you build them manually or they come in naturally to your site. And when you build links manually, ideally you’d want to invest your time in links that look like they came naturally to your website, which we will discuss more in detail in a moment.

Let’s talk about how Google considers backlink quantity AND quality when they position your site in search results.

To make link building easy to understand, we’ll break it down level-by-level. The deeper it gets, the more we get to look at the true reasons why link building strategy is so important:

  1. At the most basic level, the more websites there are talking about your own, the more Google is likely to rank you higher. Backlinks are hence a measure of popularity.
  2. You get a bigger push from backlinks that are more relevant to your website’s topic. The more links you get that are about a certain topic, the more likely you are to rank for that topic over another.
  3. Google particularly likes backlinks that aren’t just relevant: they also come from high-quality websites which also have good optimization in other areas, or high-authority websites owned by well-known brands. The “importance” of the sites linking to you influences your own importance and popularity in Google’s eyes. So if news agencies or media outlets like CBS or Fox is talking about you and linking to you, then Google considers you highly worthy of attention.

These are the foundations of Google’s original algorithm, known as PageRank, and they are still central to Google’s ranking philosophy. Google doesn’t use the PageRank score to measure website authority anymore, but they still look at website authority when considering the importance of a certain backlink to your website, so don’t leave it out of the picture.

To summarize, link building is still one of the most important parts of SEO. It can be the main determining factor in how your page ranks.  A lot of the old-fashioned SEO techniques like building thousands of low quality links, keyword stuffing, and spammy "private blog network" links from vendors like SAPE (granted, there's a right & wrong way of doing private blog sites, and it takes a lot of knowledge to understand) will no longer work under the new Google search engine technology. These blog network strategies are now considered black hat -- and readers are sure as heck smart enough to distinguish them and avoid them. Hence, you must build your backlinks intelligently. When choosing your backlink, consider its relevance to the website you’d like to rank -- as well as its popularity & authority among its target audience. Press releases and blog features are especially helpful.

The real purpose of SEO is to help people who are looking for you find you.

Quality Content Can Also Earn You Great Links

One of the best ways to quickly spread your reputation across the Internet -- and acquire quality backlink after quality backlink -- is by writing articles. Each post you publish on your website has the potential to increase your search engine traffic.

A good website architecture is not only good for search engines, it is good for users too. Google wants to provide its users with a first-rate experience, which includes giving internet users immediate access to each website.

The only way to actually reach your audience is to make your content visible to the search engine.

Google will never penalize your website for writing a high quality guest post on a blog that is relevant to your niche. In a similar method as evaluating the quality of back links, Google considers the quality of connections.

Because search engines trust your website more if your site has any authoritative relevant backlinks.

Of course, if you’re running a business, it can use up a lot of your valuable time to try to go about building links yourself. That’s why it’s important to invest in a professional SEO company.

The Different Types of Links and Where to Use Them

Most of the websites where you can leave your comment in return of a backlink are nofollow and even forums where you can spam your links are nofollow. (“Nofollow” is a piece of HTML in the backlink which was originally made to stop Google from passing SEO juice from the link to your website.)

After all, blog owners can tell from your comment whether you read a post or not. They can easily identify spam comments made only for created linking. To grow as a successful blogger, you must get authority links to your blog. One way to get great authority links: guest posting.

Whereas blog and forum comments are created backlinks, which means that you create them yourselves, authority links are a kind of high-quality earned backlink, meaning an authority site linked out to you for a deliberate reason. Earned backlinks are more important to Google than created backlinks, because earned backlinks are completely natural, and Google prefers “natural” to “fabricated”.

For Google, everything ties back into a high-quality user experience, and when they see that your website earns a backlink from a highly relevant authority site, that means you’re getting real human attention and you have another organic traffic source, so they give your site more weight in the search results. More weight especially compared to created links.

A static website with no updates is as good as dead in the eyes of both Google and your audience. Static websites can only really be updated by someone with a knowledge of website development.

Any local links are a great way to build overall domain authority and help local rankings. To be fair, most forum links in 2019, 2020 and beyond are nofollow links, but some old habits die-hard. Acquire the right strategy, and you can build as many relevant high rank links to your site as you want.

Black hat SEO is a process of getting thousands of links back to your web page in a very short period of time.

The Philosophy of SEO Link Building

An important aspect of SEO is making your website easy for both users and search engine robots to understand. If any normal person could easily understand what’s written on your website, so could Google’s crawler bots. Research has shown most users only ever click on the top 5 to 10 results, so chances are the top results are the most legible to both humans and robots.

If you have Google Search Console, it is highly advisable to use it to inspect how your website looks to Google’s search engine robots.

Over time, the functionality of a website is becoming a more important search ranking factor. So ideally, you must optimize your site’s content and speed, so how the site looks to Googlebot is exactly how you want it to look to your customers. (We highly recommend installing Google Search Console on your website if you haven’t already.)

Another facet of a site’s comprehensibility to Google is user intent. Google searchers must already be aware of an issue in order to phrase a search concerning that issue. You must also find and target the specific searcher/user intent when optimizing sites with good link building technique, and writing optimized content.

Backlink to Your Blog Posts and Website: How and Why

A backlink is an external link from a site linking to you and not you linking out.

Did you know you can ethically steal competitors backlinks? You can do a Google search for a couple of agencies in your area and click on the first couple of results. Simply click on to each site, and look for opportunities to drop a link.

A great blog is the best way to build authority and instantly create trust with new website visitors. There’s no shortage of strategies to get inbound links, but that does not make it any easier. Creating internal links enhances your visitors engagement by providing links which connect your blog posts.

Expired domains can hold a ton of link juice. You just need to know how to find them and how to use search engine optimization properly to relaunch them.

Most websites will have a hard time generating enough organic links to raise their rankings in search engines.

Good reasons to add an external link to a blog post include when you source a site or mention something of relevance to your audience.

Performing SEO is the only way for your website to rank higher in the search results without paying for advertising.

One of the toughest parts is keeping track of all the links that you have built.

One of the best ways to stay on top of trends is to simply pay attention as you see them happening. You should still continue blogging, sending emails to your subscribers, and staying active on social media. Once you have blogged for a while, you will have enough content that you would want people to read.

Website traffic is measured through a specialized website analytics service by adding a short piece of computer code to your webpages. You simply cut and paste the code into your website, and the data updates automatically. One of the most common examples of this is Google Analytics, and its organic-SEO-focused relative, Google Search Console.

Without redirect management when you are going through a website revamp, you will likely lose your rankings and traffic. The more content you have, the more likely your visitors will stick around on your website.

The interactive nature of digital marketing strategies helps companies to grow their client base in a short span of time.

With internal linking, especially used properly optimized anchor texts, you can send new readers to check out your older relevant posts. The higher the quality of the link pointing to your site, the more it will help you in rankings.

High Quality Website Structure and Content

The quality of links to your internal pages is as important as the structure of the pages themselves.

The meta description on pages of your website gives search engines a little more insight into what your page is about.

The major engines are always working to improve their technology to crawl the web more deeply and return better results to users. Affiliate web pages need to have original useful content to rank well in Google results.

The main goal for every blogger is to gain readers and to drive huge traffic.

You can help Google by linking to your important pages and ensuring at least one page is well optimised amongst the rest of your pages for your desired key phrase.

A typical Internet marketing firm will focus on increasing the number of visitors to your site.

Blog commenting used to be a popular link building technique, which Google has since mostly devalued. This is because blog comment link building has been abused, to where I'd guesstimate it's < 0.9% of the comments being left for SEO that are actually legit.

People used to spend money to have spam comments written for them all over the Internet. Spam comments are vague in content, and they degrade the user experience. Not to mention that using bots to blog-comment will mess up your profile of anchor texts -- and Google will discount those links.

If you want to leave a blog comment anywhere for a backlink, then make sure that it’s meaningful and relevant to the article you’re commenting on. Only then can you expect that your comment will be treated as at least a slightly highquality backlink.

Companies of any size can run successful ad campaigns on Bing to bring in some new customers or increase brand awareness online. Although a project may not turn out exactly as the client envisions, it will be delivered within the time that it needs to be produced. Trial and error seems to be the key time and time again when it comes to finding the strategy that works best for your business.

How Alexa and Google Gauge Your Website’s Quality

The Google Panda algorithm update was designed to boost the rankings of high-quality websites with high-quality content. One of the most important qualities of your website is to make sure that it is attractive to new customers. Alexa Rank shows you how much traffic a website has relative to other websites in the world. Guest blogging is one way to climb up the ladder sooner than you might otherwise be able to do. Google does not rank you on where you plan to be later, it ranks your site the way it is today. Google ranks sites first and foremost by the quality of their content, which is why content marketing is so important. When you search for a site in Google, you will see a snippet of content under the page link.

LSI (Latent Semantic Indexing) helps search engines identify the most accurate results possible to match with individual search queries. LSI uses the relationship between terms and concepts to establish a connection with related words and phrases. The most rewarding approach when seeking to legitimately see your site at the top of the heap is not to ask what search engines can do for you, but what you can do for search engines.

The important thing to keep in mind once you have set up your paid search ads is to use all the tools available to continue tracking your different ad campaigns. The sustainable investments of hiring a reliable SEO company allow you to devote your time to what’s important in your business, and hire more skilled professionals, thereby allowing you to do more with so much less.

High search engine rankings are made possible because most webmasters have no idea what it takes to reach the top of the search results. When a regular webmaster is struggling and suffering, SEO experts are getting started with their site optimization. Your content needs to be shareable, but you need to make it easy for your viewers to share it.

Authoritative and trustworthy sites do not have 1 type of link pointing to 1 page.

Reader engagement is very high with search traffic creating the highest number of average page views per session. The more authoritative a page, the more an outbound link will help the recipient rank well in Google. The most important area to work on, in terms of achieving higher rank, is external link building.

Business Benefits of White Hat Link Building & SEO

An effective SEO strategy not only helps your site rank well in search results but also improves your business prominence online. When learning how to SEO, backlinks play an important role in driving traffic back to your site. For businesses where the physical aspect plays an important role, local SEO can help bring more foot traffic.

Guest posting is all about the relationship you build with another site and its audience.

The ultimate goal of your marketing campaign is to drive more leads to your brand. By utilizing different digital marketing channels and tools, you can help ensure a victorious introduction.

Local SEO has become a powerful tool for businesses to target potential customers who are ready to buy.  You’ll need to get a handle on the basics of Google Local Guides and Google My Business so you do not negatively affect your rankings. To analyze whether your site has taken a hit, all you have to do is go in your Google Search Console account and click on your site.

On Google My Business, Google wants you to add a brief description of your business and what you do.

Paid search can be an effective way to reach more people online and increase your visibility overall or with specific keywords. You can choose targeted keyword phrases used by established, high-authority competitors and still outrank them with an effective LSI-SEO strategy.

Spammers submit comments with bad links which could affect and even ruin your search rankings.

Ranking on page 1 is not enough because You will only get one spot on page 1. Angered customers vent their frustration on the Internet to take businesses to task for grievances suffered, real or imagined. When customers publicly complain on your social pages or start a blog that puts your business in a negative light, it makes you look bad.  Any time you have a chance at a testimonial, make sure it gets posted to your page.

Twitter has proven to be a major traffic driver for bloggers and others using the space to share links.

One of the biggest changes is how people are now searching on the search engines. As Copyblogger explains, what works for search engines also works for human readers. You should create valuable content not because search engines are getting smarter; create valuable content to help human visitors.

Then, go to all your social media profiles and share that content. By contributing regularly to discussions, you will understand where your audience hang out more and at what time.

You could submit your website to directories or ask your community to promote or spread your content.

Featured snippets are already stealing up to 10% of traffic from top positions on the first page. Featured snippets make you stand out in Google and gives you 2 results instead of 1. Depending on how competitive your keyword is, you may have to carefully build a couple of external links to your page. More visits lead to more links to your content, which ultimately results in more traffic.

You do not need to give visitors the option to go to every page from their entry page. To increase the number of visitors, you need interesting and SEO-friendly content for both Google and visitors. You can create weekly newsletters which will help you to retain your users, and provide them with even more content related to your niche.

Whether creating content, or consulting the advice of an SEO expert, make sure to write for real users and readers, not only to entice search engines to rank your content better. For the search engines, trust most likely comes from the links your domain has earned. Viral content creation means the process of publishing highly valuable, highly shareable content on your website, and then seeding your links on popular social networks.

The best way to optimize content is to have a big unique content with keywords in it. You can obviously just go for one stand out piece if targeting a big keyword.

Many bloggers make duplicate content on their site by including same posts in various categories. Rather than paying an influencer to share your product on social media, the goal is to get them to link back to your site from their site.

When you first create your site on a content management system like WordPress or Squarespace, you will find the ability to input your site title. As your homepage is probably already ranking for your site name, you are not helping yourself by putting your site name at the start of your title.

Facebook and Twitter provide a powerful way for you to engage with your audience through the content you post.

An authoritative page can pass on search ranking or link juice to other pages on your site.

You need to submit new XML sitemaps and submit a change of address with Google and Bing.

The pillar links to each cluster page and each cluster page links back to the pillar with the same hyperlinked keyword.

Where there are websites looking for business there will always be a need for writers. Google Maps and Yelp are just some of the many local directories on the internet.

One of the issues with SEO in the past has been the short-term tactics used by some to game to the search engines.

The growth of social media in recent years has created a new and profitable channel for WordPress SEO.

How to Plan Your 2020 Link Building Strategies

If you run an SEO agency, prior to signing on any dotted line, carefully contemplate and document what you look to accomplish with your SEO strategy.

The plan is not to spend your life doing keyword research but just to get a general idea of what your visitors are interested in. When you track and analyze what is working, you can focus on the things that matter.

You need to learn which content your audience would find most useful and actually execute on creating that content.

When there are very few words on a page, 6% keyword density is a tough target to hit while making the copy readable.

You should learn how to engage your audience in a way that works for them.

You will be effectively losing visitors in the long run because of your below average content management. You cannot learn as you go, because time is of the essence and the competition is fierce. That’s why, as a business owner, you’ll find it a lot easier to manage your day-to-day operations by farming out SEO to a qualified digital marketing agency. Although there is no hard and fast formula for creating viral content online, you can analyze pieces that have been shared widely for clues to what made it so popular. Even if your web page is not in the top three, it is still great if it shows up on the first page of SERPs (search engine results pages).

Brands need to do more today than just have active profiles on different marketing channels.

Guest blogging is also an excellent strategy to maximize your web presence as well as your organic rankings. Since guest posting allows you to be featured on authoritative sites relevant to your niche, it’s a great way to maximize your authority and trust in the eyes of both your prospective customers and Google.

You can maximize your click-through rate by writing extremely compelling copy that is geared towards making people click.

Site Performance, Content and Paid Ads

Very few people are going to stick around and wait for a page to load when there are other, faster, pages with similar content. Quality SEO software will analyze your on-page speed factors for you and suggest ways to speed your site up. The use of keywords is one the most fundamental factors that can affect your rankings, amongst other factors. The number of ads you are displaying on your site could negatively affect the rankings, especially if you are using Google AdSense. Cloaking can be accomplished in any number of ways and for a variety of reasons, both positive and negative.

When creating ads you should think about the type of text that you want to include in your ad and make sure that is compelling and consistent with other areas of your campaigns. With ever-evolving technologies, a website begins to appear aged if the interactive components are not consistently updated.

If you run an ecommerce business, the end goal of creating a blog for it is to draw high volumes of qualified traffic to your store which will lead to more sales.

Content contributors need a guide to measure whether content is on-brand and in support of communication goals. Although most people do not describe the process as being that easy, many do have an oversimplified understanding of what is involved in creating effective web content.

Page titles describe your page and are the first line of your search results entry.

The location of your data center does make a difference on your website performance for specific geographic location. You want your emails to communicate something important to readers but you also want to get them to respond, be involved and potentially buy something.

The indexed page is stored in a giant database, from where it can later be retrieved. You can use tools like All In One SEO Pack for WordPress to automatically create a sitemap for you. Even if you only check in every couple of weeks and read one or two articles you will find that your SEO knowledge just grows and blossoms.

The best PPC and social media landing pages can convince your visitors to perform a specific action on your website.

Effective SEO means playing by the rules and creating content that users want to read while using techniques to help them find you online.

With digital marketing, you can see results much faster than you might with offline marketing.

Testimonials and the like make a good measuring stick with regards to their working relationship with the SEO agency. After running a history on the sites, the migrations process itself is pretty cut and dry.

The only way search engines can tell documents apart is by paying attention to what words make them different.

Even the way people navigate a site can be very different depending on where you live. For instance, users in East Asia (e.g. China, Japan and South Korea) tend to prefer content-rich sites with more elaborate structures. Meanwhile, in Western civilization, people tend to favor elegant visually-minded websites.

A big part of user experience is site security, and that is what you need to improve upon in 2020. Google prioritizes sites with proper SSL security certificates.

The automatically created robots file will tell the search engines where to find your automatically created and automatically updated sitemap file.

Two main factors are the total amount of words on a page and the competitiveness of the phrase in the engines.

Bing offers some helpful tools and options for businesses to optimize their website for the search engine and become more visible to users. Each time when there is a new page on a site, it becomes known to search engines only when it is found by the robot of the search engine. A little old-fashioned digging can help you come up with long-tail keywords that you might not be able to find in online generators.

Content marketing is the strategic marketing approach of creating and distributing valuable information to attract and retain customers and ultimately drive profitable customer action. Relationship marketing, as the name suggests, is about forming long-term relationships with customers rather than trying to bag a one-time sale.

When you use email marketing, you have a direct connection to credible leads that are most likely to convert. Email marketing is perfect for small businesses on a tight budget. Due to the nature of the industry, many businesses opt to outsource their marketing to providers that specialize in designing comprehensive online marketing strategies.

A Final Word on Great Content and Link Building for 2020

Keywords help you define who your market is and what that market is looking for.

People using Negative SEO simply target sites weaknesses and so the obvious thing to do is too make sure your site has as few weaknesses as possible and to keep on top of your site analysis. Sites with large-scale thin content seemed to be hit especially hard, foreshadowing the Panda update.

Yoast Insights basically show your most used keywords and premium support is good if you actually need it.

Businesses should focus on the intent of the searcher and model their content after that.

Understanding user engagement can be a clear indicator of whether your content is valuable and useful to your audience. Image search is much more widely used than believed, so traffic from there is also valuable. Descriptive text in the alt tag helps the search engines determine what the content of an image is.

By identifying the main reasons for which most businesses fail, it would be easier to avoid them proactively. Because if you are ranking in local organic search, you are much more likely to be ranking in packs such as the Google Maps pack (or the Google Local “Snack Pack”).

The amount of traffic your website can handle really depends on the type of web hosting plan that you are on. While looking for keywords by user intent will be more tedious if you have a huge amount of keywords, it will prove to be rewarding over time. No need to worry about counting keywords, or wondering if your content is easy to read, Yoast does it for you.

In certain niches, such as real estate, keyword research can be a bit tricky and to do it properly, you will have to use several different tools. On Google Keyword Planner, you can sort by average monthly searches to get to the most popular keywords for your area, as well as see a list of suggested related keywords.

Businesses looking for a feature or function specific to their product or service can count on professional web developers. The key to driving long term results with your online marketing is working with the right SEO provider.

Each piece of content should be relevant to the event as a whole and should influence readers to register for the event and or spread the word on it.

The speed of your server is just one more factor that plays into good on-page SEO.

Keyword Density is the number of times a keyword appears in a page compared to the total number of words. In order to best understand where voice search is going, you must start using it yourself. Ranking well for common, general keywords is tough, especially if your business is new or small.

The more words you include on your content page, the easier it is for search engines to understand what your page is about.

With the rise of mobile and voice search, search queries have become more and more conversational. Text-based searches are normally about 2 to 3 words long, while voice-activated ones (i.e. from Siri, Cortana or Google voice search) can sometimes be longer than 10 words. What you say when you share to social media can play a big role, too.

Some argue that search engines such as Google have no formulas to gauge the quality of content on the web.

You do not have to know everything about SEO for it to work for you.

In local SEO accurate and quality business listings are critical factors that impact your local rankings. SEO can be a great way to grow your local business and earn loyal customers that may have never otherwise found out about you. One of the best ways to see just how visible your business is, is to conduct a search yourself. SEO companies spring up almost overnight, and in the volatile world of the internet, most of them die away just as fast.

You likely have your mainstay keywords, but there may be powerful keyword phrases you are missing out on.

AdWords will not automatically translate your query to find keyword ideas in languages different than what you use in your search.

A duplicate listing is when your business has more than one listing for a single location within an online directory.

Only a few people within Google themselves know the exact algorithm used for determining where your site will rank in their listings.

When you dip your toes into the pay-per-click market, there stands a good chance you will lose money before you start making money. In fact, the tech monopolies can only make so much money by stuffing ads onto their own platform. Whether you want to map your keywords to any of the existing models in the “Buyer’s Journey” or come up with your very own one is entirely up to you.

The landing page is your first and best chance to turn a visitor from a PPC campaign into a customer.

How & Where Do I Put My Keywords?

The most important place your keywords should appear is in the title tag of the page. However, keywords in the title tag alone are not enough to get you to rank high.

A good rule: keep title tags short and descriptive.

The H1 tag is the most important tag you are going to use on any page. As the content becomes more specific, you will usually use a higher-numbered (smaller) heading -- such as H2, H3, H4, etc. -- for subsequent tags. The H-tags are a way of dividing your content into clusters, and giving Google structure about your content.

Aim for at least a 300-word intro with your keyword included at least 2-3 times.

The meta description is the text shown under your page title on a search engine results page. The search engines will check how relevant your description is to the actual content of your page, so while you can keyword-optimize it, make sure that you describe only the current page, and avoid adding irrelevant information in the description.

After you have optimized as many of your pages as possible and linked them to your landing page, you should then move on to external link building. That is the point where the white hat techniques we teach you come into play.

Google Keyword Planner, Google’s external keyword tool, is a good place to start to see which phrases are popular in your audience. When you search for a keyword yourself, Google will personalize the results and give you biased results.

The content you create should meet the intent and need of the people searching for that keyword.

Link Building and Proper Keyword Targeting are Essential for SEO in 2020

The old advice was to pick one target keyword per page and really focus on it. A good tactic is to combine multiple posts targeting the same keyword into one, super authoritative post. This fixes what the SEO community calls "keyword cannibalization" -- a bad practice which confuses Google.

Avoid use of spammy keyword or a domain as your brand name. It will affect your search visibility in undesirable ways, no one wants to see it, and worse, someone at Google could find it and slap your site with a manual penalty (visible in Google Search Console).

So How Do I Engage My Customers?

Combine SEO with High Website Performance

A great customer engagement strategy is key to closing a sale and building customer loyalty.

A very large site should keep things simple as possible and avoid any keyword stuffing footprint.

Many marketing firms dive right into making changes without first getting to know and understand the client. The next big thing to ask is who their longest client is at the moment.

You may hire the best developers and designers to work on a web development project. At the same time, you can also hire a qualified Toronto SEO company to position your site on Google using intelligent link building strategies, quality links, and other things.

Why is it important to hire one specialist/outsourcer to do web design, and another to do SEO? Because a specialist devotes all their time and resources to being really, really good at one practice. That’s especially true in SEO and web design, as they go very deep in different directions.

Don’t put all your eggs in one basket. For the best website performance, we strongly suggest buying a domain name from one company, and a hosting plan from another. To get some inspiration, look at our article about our top recommended web hosts and domain registrars.

A Movie About SEO!?

LEADERS of the SEO industry revealing link building secrets…!?

By now, you probably want to dive WAY DEEPER into this topic than you ever thought you would before you came here.

Well, what if I told you that the leaders of the SEO industry got together and made a MOVIE that answers all your concerns?

What if the founders of Search Engine Land … SEO tool-maker Moz … the insiders at Search Engine Roundtable who keep you in the loop about Google algorithm updates and announcements and industry reactions (I read their announcements every week y’know)… lay out the whole 20 year history and evolution of the search engine optimization industry, and show where they’re winning with their digital marketing methods – “white-hat” or “black-hat?”

I’ve got news for you. That actually happens in a 40-minute documentary called SEO: The Movie. Set aside some time from your day and enjoy some industry insights from the people who know it best – Rand Fishkin, Barry Schwartz, Danny Sullivan, etc. It’s like a history class on why link building and PageRank even are what they are – and you’ll love it.

>Watch SEO: The Movie

-- Alexander Vee

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